Tuesday 30 September 2014
Revised Proposal
I decided to look at my proposal again and clearly write the proposal. I included details of the aim and what i want to achieve for my music video. The description of my intentions was changed slightly as I listed out equipment for instance, so that as a producer I specifally know what I want.
Monday 29 September 2014
Thursday 25 September 2014
Audience Research
I researched into my target audeince which my media product will be aimed at.I ensured that I get the correct information. I researched into their interests, characteristics, Age and which Gender would have more focus in the music video.
My audience are mainstreamers and
aspirers, also they would classify as individualists as well. They go with the
flow however they want to show the world that they are
different. They fit in the social category of C2 D E. The target
audience would watch my music video watch their favourite music
artist perform or listen to their favoruite song and for entertainment/escapism.
By watching my music video the target audience are building their personal
relationship with the aritst and the people around them who also watch the
music video as they have the same common interest as other viewers, and it
would also be a controversial topic for them to talk about that can build up the popularity of the music video.
Work I Admire and Equipment- Production Log #8
22nd/25th September 2014
This week I have been focusing on completing tasks and ensuring they are once again at a top standard.
I researched into work which I admire. This task has helped me get clear visual ideas of what I want parts of my video to be.
On thursday, I focused on researching equipment that I will use when shooting. This task will be helpful for me to understand why I am using this, How I will use it and what it does. I looked into the type of camera used, Lighting equipment for photoshoots and footage, locations, softwares I will be using when it comes to editing footage and producing the ancillary tasks,
Audience Research and Moodboard was two extra tasks I set myself to do for homework. With my audience research, I made a moodboard on what they like and dislike and some text on the side which clearly states who the audience are what they do.
Over the past few weeks, I have been refining my organisation and time keeping skills as I have been listing out tasks which have to be completed at a certain time period. Each lesson I aim to complete at least one task to make sure that I don't waste time after finishing a task and get into my planning earlier than scheduled.
This week I have been focusing on completing tasks and ensuring they are once again at a top standard.
I researched into work which I admire. This task has helped me get clear visual ideas of what I want parts of my video to be.
On thursday, I focused on researching equipment that I will use when shooting. This task will be helpful for me to understand why I am using this, How I will use it and what it does. I looked into the type of camera used, Lighting equipment for photoshoots and footage, locations, softwares I will be using when it comes to editing footage and producing the ancillary tasks,
Audience Research and Moodboard was two extra tasks I set myself to do for homework. With my audience research, I made a moodboard on what they like and dislike and some text on the side which clearly states who the audience are what they do.
Over the past few weeks, I have been refining my organisation and time keeping skills as I have been listing out tasks which have to be completed at a certain time period. Each lesson I aim to complete at least one task to make sure that I don't waste time after finishing a task and get into my planning earlier than scheduled.
Wednesday 24 September 2014
Channels/Festivals
Channels
MTV
MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom.
The
channel is headquartered in Los Angeles, and is a subsidiary of Viacom Inc.
Launched on August 1, 198. The original purpose of the channel was to play music videos guided by television personalities
known as VJ’s – Video Jockeys. In its early years MTV's main target demographic
were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.
4Music has coverage at both festivals during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).
T4 on the Beach ended after T4 closed down on 30 December 2012.
Festivals
The festivals which I have research are the top 3 festivals in the world.
1. Donauinselfest
Donauinselfest (German for Danube Island Festival)
is
attended by 3.2 million people (last recorded in 2013). This is the world’s
biggest festival which takes place in Vienna, Austria.
2. Mawazine
Mawazine
is a festival which is help in Rabat, Morocco, with an attendance of 2.5
million people – last recorded in 2013. There are 7 stages with roughly around
90 acts. This festival is huge but not as well known. The Line-up consists of
African artists – specifically those from French-African artist. There is a
small amount of huge international names that perform. Rabat has been vistited
by top aritsts known globally such as Whitney Houston, Lionel Richie. In 2013,
Rihanna headlines the festival. The festival has been beating its own
attendance record, breaking the million mark for many years running now.
In 2013 The
Avett Brothers/Violent Femmes were the opening headliners. This year Bruno
Marks and Lady Gaga are opening headlines.
MTV
MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom.
The
channel is headquartered in Los Angeles, and is a subsidiary of Viacom Inc.
Launched on August 1, 198. The original purpose of the channel was to play music videos guided by television personalities
known as VJ’s – Video Jockeys. In its early years MTV's main target demographic
were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.
MTV has
got numerous sister channels in the
U.S. and affiliated channels internationally, some of which have
gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for
years.
As of
August 2013, approximately 97,654,000 American households (85.51% of households
with television) receive MTV.
The first music video shown on MTV was The Buggles' "Video Killed the Radio Star". This was followed by the video for Pat Benatar's "You Better Run".
The original purpose of MTV was to be "Music Television", playing music videos 24 hours a day, seven days a week, guided by on-air personalities known as VJs,
or video jockeys. The original taglines of the channel were "You'll
never look at music the same way again," and "On cable. In stereo."
Although the original MTV channel no longer plays music videos 24/7,
several of its spin-off channels do, including MTV Hits and MTV Jams. In addition, viewers can play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on its international channels as well.
4Music
4Music is a
music and entertainment channel in the United Kingdom and available on some
digital television providers in the Republic of Ireland. The channel launched
on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel
within the Box Television network. It is available on Freeview, Virgin Media, Sky
and Smallworld Cable. On 2 April 2013, all Box Television channels went free-to-air
on satellite, apart from 4Music which went free-to-view.
4Music has coverage at both festivals during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).
T4 on the Beach ended after T4 closed down on 30 December 2012.
Festivals
The festivals which I have research are the top 3 festivals in the world.
1. Donauinselfest
Donauinselfest (German for Danube Island Festival)
is
attended by 3.2 million people (last recorded in 2013). This is the world’s
biggest festival which takes place in Vienna, Austria.
There are over 2,000 acts that perform at this festival.
There is a mixture of acts that perform from different countries. There are up
to 21 stages around 20 areas. The festival itself lasts for three days, its
impressive how 3 million attend this 3 days festival. The festival has been
lasting for 30 years and million have gathered on a 6.5 kilometre stretch of
the Danube Island in Vienna to listen and see the biggest names of Austrian
Music to perform. The festival also has international acts from Italy and Sweden.
2. Mawazine
Mawazine
is a festival which is help in Rabat, Morocco, with an attendance of 2.5
million people – last recorded in 2013. There are 7 stages with roughly around
90 acts. This festival is huge but not as well known. The Line-up consists of
African artists – specifically those from French-African artist. There is a
small amount of huge international names that perform. Rabat has been vistited
by top aritsts known globally such as Whitney Houston, Lionel Richie. In 2013,
Rihanna headlines the festival. The festival has been beating its own
attendance record, breaking the million mark for many years running now.
3. Summerfest
Summerfest is a festival
held in USA, Wisconsin. This is the only USA festival in the top 3. This
festival is attendenced by 800K-1million people. In 2013, the attendance
recorded was 840,000. With over 800 acts and 11 stages. They have the standard array of stages: one for the
main players, one for the up-and-comers, one for the locals, and then a few for
different genres like electronic and rock
It hold a Guinnessbook of world records for
holding the title of the world’s largest festival. The festivals line up
include FUN, A-Track, Lady Gaga, Bruno Mars and more.
In 2013 The
Avett Brothers/Violent Femmes were the opening headliners. This year Bruno
Marks and Lady Gaga are opening headlines. Research into Genre
Below are two videos of R&B songs which have been produced, sung and performed by different artists in different decades.
Present Day (2014) - R&B songs now are more neo-pop and have a lot of beat to it rather than focusing on real vocals and harmonies. Auto tune is used more commonly and effects to give effects to the vocals and the music itself.
A R&B song in the 90's - Songs in the 90's are more focused on the vocals and harmonies.
Analysis of Ancilary Task (Digipack)
This is a digipak which I own and have decided to analyse in depth on how it made me purchase it and what is featured insides. By analysing this digipak I can understand the conevntions and features of what needs to be in a digipak and consider them when it comes to making my own digipak for my coursework.First of all, This cardboard digipak features a CD, a booklet which has the songs lyrics and in-depth information about who produced the song and who was behind in producing and making the songs and more, and there is the cardboard cover itself which has the album track list at the back alongside the institution information and the front - or mainly known as the album front artwork.
The Booklet inside has got many images which relate to these of the digipak. The colour scheme is consistent and features the colours of Red, Black, Gold, Silver and Grey. There is a whole set of artwork in the booklet and inside the digipak which gives the product more of a consistent flow and not have odd random bits of text and images in random places.
Lyrics and extra information is featured inside the booklet for people who purchase the digipak and want to know more about the song or learn the words to a certain song or read personal messages the artist has written to all the people they have mentioned - from producers to family members to fans.
The digipak follows the conventions of a digipak which is that it's a cardboard, it has a gatefold, CD and a booklet.
Moodboard and Video Montage
This moodboard features images which I have been inspired for my music video. There are images of locations which I may possibly use to shoot my music video. Images from music videos are the style I want to achieve for my music video however adapt it in my style.
I also created a video montage of all the music videos that have inspired me to get an idea. The music videos which I have used all have one thing in similar. There are either some parts or the whole music video is a performance based music video. The video montage roughly views the clear idea I wish to create for my own music video.
I also created a video montage of all the music videos that have inspired me to get an idea. The music videos which I have used all have one thing in similar. There are either some parts or the whole music video is a performance based music video. The video montage roughly views the clear idea I wish to create for my own music video.
Monday 22 September 2014
Work I Admire
These 3 music videos have some elements of performance and narrative into the music video. I like the concept of having a black background and having something like bright lights in contrast. In achieving that i would need to use green screen or use a spotlight instead.
In Rihanna's music video 'diamonds'. I like the black and white tone used throughout the music video. The the close ups of the artist singing in between the music video with a ray of light flickering between is something I would like incorporate into my music video. In achieving a similar look to those close ups, I would have to use the drama studio and the spotlights.
In the Airplanes music video, the silhouette of Hayley Williams while she is performing with the background of the different lights and stardust lights is also something I liked. The Script's Hall of Fame music video have me the inspiration of having a ballerina in my music video. The dance performance will give a sense of emotion to it. I admire this music video as it's very unique and has got a message behind it. The music video narrates about 2 peoples lives. Both are failing however they persevere. The boxing guy, used to get beaten up first and now is a champion and the girl who is deaf does ballet however people are very judgemental towards her, she doesn't let that affect her. She stuggles in her audition however she ends up being a ballerina and performing a lead role.
Analysis of Anciliary Task 2 (Magazine Advert)
This is part 2 of the Ancillary Task, which is part of the main task which is to create a music video.
I researched into 3 different genre artist's music advert. Each of them have similar features and follow the codes and conventions of a advert however they all differ in the way they are presented, especially with the appearance of the aritst and cover image of the advert.
Thursday 18 September 2014
Production Log #7 - Ancillary Tasks Analysis (Digipak and Magazine Advert), Influence of Style, Research into R&B and Channels and Festivals
18th Septmeber 2014
This week consisted of aiming to finish off my research tasks, however there were few tasks which I have to improve and get to the a certain leve3l. Few of my taska are on 2/3 and the priority of the tasks are a 3 or a 4.
With my Ancillary tasks, I completed to research another digipak, I only have 1 more digipack to analyse and discuss the conventions of them. I research and analysed three magazine adverts of a music album. I chose three different magazine adverts from different music genres. I analysed Jessie J, Lana Del Ray and Coldplays Adverts. They all follow the same conventions however the presentation of how they capture the audience's attention is different.
Another task which I set myself to complete in lesson was Influence of Ssyle. As the chosen genre of music I have chosen is R&B, I researched fully into how certain influences has changed R&B and which influences are currently affecting the R&B genre.
I also research on the history of R&B music and how it was developed. The work also consisted on information about artists as well who are notable for their R&B work. Few influences of R&B is Technology - Auto Tune, electronic equipment, synthesisers have become popular and has given R&B more of a modern electronic theme to it.
Alongside with this task, Researching into Genre was part of the task, I created a different task for this research task. I mention few points on the history of R&B, how it's developed into a declined genre now in the music industry. While doing this task, I have really understood the concept of the R&B genre and what is needed to be categorised into that genre. With this task, I posted to music videos with the task so that I could portray the difference between the R&B music in the 1990's and R&B currently. I chose Boyz II Men and compared their music to a current R&B artist, Chris Brown with his new sinlge 'New Flame'. They both completely differ. Boy II Men have more focus on the vocals and harmonies whereas Chris Brown has more electronic modern effects with Auto Tune to make vocals sound like they are echoing.
Another task which I compelted during my free time was researching into Music channels and Festivals. This task would have been the easiest to do, as I knew plenty of music channels that I watch and can talk about. I chose two well known music channels; MTV and 4Music.
I also researched into Festivals. There are many music festivals around the world however I researched into the top festivals in the world. The top 3 festivals which I researched into were Donauinselfest (Vienna, Austria), Mawazine (Rabat, Morocco) and Summerfes (Wisconsin, USA).
This week consisted of aiming to finish off my research tasks, however there were few tasks which I have to improve and get to the a certain leve3l. Few of my taska are on 2/3 and the priority of the tasks are a 3 or a 4.
With my Ancillary tasks, I completed to research another digipak, I only have 1 more digipack to analyse and discuss the conventions of them. I research and analysed three magazine adverts of a music album. I chose three different magazine adverts from different music genres. I analysed Jessie J, Lana Del Ray and Coldplays Adverts. They all follow the same conventions however the presentation of how they capture the audience's attention is different.
Another task which I set myself to complete in lesson was Influence of Ssyle. As the chosen genre of music I have chosen is R&B, I researched fully into how certain influences has changed R&B and which influences are currently affecting the R&B genre.
I also research on the history of R&B music and how it was developed. The work also consisted on information about artists as well who are notable for their R&B work. Few influences of R&B is Technology - Auto Tune, electronic equipment, synthesisers have become popular and has given R&B more of a modern electronic theme to it.
Alongside with this task, Researching into Genre was part of the task, I created a different task for this research task. I mention few points on the history of R&B, how it's developed into a declined genre now in the music industry. While doing this task, I have really understood the concept of the R&B genre and what is needed to be categorised into that genre. With this task, I posted to music videos with the task so that I could portray the difference between the R&B music in the 1990's and R&B currently. I chose Boyz II Men and compared their music to a current R&B artist, Chris Brown with his new sinlge 'New Flame'. They both completely differ. Boy II Men have more focus on the vocals and harmonies whereas Chris Brown has more electronic modern effects with Auto Tune to make vocals sound like they are echoing.
Another task which I compelted during my free time was researching into Music channels and Festivals. This task would have been the easiest to do, as I knew plenty of music channels that I watch and can talk about. I chose two well known music channels; MTV and 4Music.
I also researched into Festivals. There are many music festivals around the world however I researched into the top festivals in the world. The top 3 festivals which I researched into were Donauinselfest (Vienna, Austria), Mawazine (Rabat, Morocco) and Summerfes (Wisconsin, USA).
Monday 15 September 2014
Theories, Research Into an Artist - Production Log #6
15th September 2014
During this lesson, I started a new task which included researching and understanding different theories. I looked into the different theories and theorists in Genre, Narrative, Audience and Media Language. All the theories will somehow help me analyse existing music videos and my own, also understanding how a music video follows or doesn't follow any theories in each category.
I also completed another research task - 'Research into a Band/Artist'. I researched into Katy B, as I have chosen one of her songs to use for my music video and thus it would be suitable to research her instead of another artist that I am not using any of their work.
In my free time, I have developed skillIs such as organising myself into getting certain tasks done before hand, setting myself deadlines and ensuring that I perserve in my work and complete it to a decent standard.
During this lesson, I started a new task which included researching and understanding different theories. I looked into the different theories and theorists in Genre, Narrative, Audience and Media Language. All the theories will somehow help me analyse existing music videos and my own, also understanding how a music video follows or doesn't follow any theories in each category.
I also completed another research task - 'Research into a Band/Artist'. I researched into Katy B, as I have chosen one of her songs to use for my music video and thus it would be suitable to research her instead of another artist that I am not using any of their work.
In my free time, I have developed skillIs such as organising myself into getting certain tasks done before hand, setting myself deadlines and ensuring that I perserve in my work and complete it to a decent standard.
Sunday 14 September 2014
What is a Digipak?
Digipak-style packaging is often used for CD singles or special editions
of CD albums.
Digipaks typically consist of a gate fold (book-style)paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic"digipack" came to be used to describe all soft CD packaging.
Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers. Now in current times digipaks are very common and very popular.
Here is an example of a digipak which I own. This certain digipak has a cardboard packaging featuring a book inside and a CD.
Digipaks typically consist of a gate fold (book-style)paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside the generic"digipack" came to be used to describe all soft CD packaging.
Digipaks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers. Now in current times digipaks are very common and very popular.
Here is an example of a digipak which I own. This certain digipak has a cardboard packaging featuring a book inside and a CD.
Similar Product Research
This task portrays a music video which is similar to what i want to produce. Diamonds is a perfect music video which has a mixture of style - narrative and genre. I want my final product to be a narrative and performance style music video. The similar product research has helped me find a music video which I can be inspired by and adapt ideas into my own so that I can match it to my song/lyrics. I looked carefully into the camera shots, angles and movements used, Mise-en-scene also is a big contribution to the music video as there is a lot of symbolism going on. Furthermore, Editing has made sure that the music video gets the right feel. The quick cuts have build tension, with some scenes which leave the audience questioning themselves. Green screen and Reverse Effect are two ideas which I would like to incorporate into my final product however into my own style in order to match the song and the theme.
Thursday 11 September 2014
Research into a Artist
I have researched into Katy B who is the artist to the final song I have chosen for my final product. I researched on her recent music activity and how she entered into the music industry.
Here are few music videos of some of her singles she has released in the past.
Her music is very different compared to what I listen to daily. It's a mixture of R&B and Garage which are genres which are not common than Pop and Indie.
Music Video Directors, Ideas and Inspiration and Final Song choice - Production Log #5
11th September 2014
Today I sat down and wrote down what three things will be completed in class and what three things will be completed for homework for next lesson.
This is a good way for the teacher to track me on what stage I am on and also beneficial for me as then I will know what tasks I have completed up to a standard and what tasks I still have to do.
I carried on with the research of music video directors, after researching about Anthony Mandler in the previous lesson, I thought to analyse one of his music videos in order to complete my research of the music video director.
After the research task, I gained plenty of more ideas for my music video which I will produce.
I also continued my research tasks by starting off my similar product research task, there are 3 music video which I am inspired by and would love to somehow take ideas and adapt them to my own and include them in my work.
During the lesson, while looking into similar music videos I would like to product, I finalised on what song I want to use for my music video. I have chosen Katy B – Crying for no Reason. I have chosen this song as it’s not too slow and not too quick, and I gained an idea of a narrative and performance. I am not very familiar with this certain artist or their music however from looking at their music videos and listening to their songs, the genre I would put her into is R&B. There is soulful vibe into the song which I liked.
Today I sat down and wrote down what three things will be completed in class and what three things will be completed for homework for next lesson.
This is a good way for the teacher to track me on what stage I am on and also beneficial for me as then I will know what tasks I have completed up to a standard and what tasks I still have to do.
I carried on with the research of music video directors, after researching about Anthony Mandler in the previous lesson, I thought to analyse one of his music videos in order to complete my research of the music video director.
After the research task, I gained plenty of more ideas for my music video which I will produce.
I also continued my research tasks by starting off my similar product research task, there are 3 music video which I am inspired by and would love to somehow take ideas and adapt them to my own and include them in my work.
During the lesson, while looking into similar music videos I would like to product, I finalised on what song I want to use for my music video. I have chosen Katy B – Crying for no Reason. I have chosen this song as it’s not too slow and not too quick, and I gained an idea of a narrative and performance. I am not very familiar with this certain artist or their music however from looking at their music videos and listening to their songs, the genre I would put her into is R&B. There is soulful vibe into the song which I liked.
Research - Production Log #4
After coming back from the holidays, First of all as a class we went through the exam and the grades we all achieved and what we need to achieve for A2 and get our potential grades. Also, we went through the examiner's report to see what areas they want us to improve and focus on and which areas they want to keep up to the standard top level.
The rest of the lesson consisted of conducting a research task. I decided to research on different music video directors which I thought was a very helpful task as I now has a rough vision of what I want my music video to be like.
There were few music directors who's work I really admired and got inspiration from. Anthony Mandler, Hype Williams, Jake Nava were few directors in my mind to research, eventually I chose Anthony as I looked through his work and liked his videos he has directed. In some of his music videos there are hidden messages featured which related to the aritst in someway.
However before choosing Anthony Mandler, I watched music videos directed by Jake Nava and Hype Williams and many more.
I chose 'Rihanna- Diamonds' as a music video to analyse to support my research on Anthony Mandler. I was also inspired by this certain music video as I liked the idea of a black and white music video. The performance idea of having a light on you while the rest of the surroundings are dark is also a good idea however I can adapt it by turning it into a silhouette.
There were few music directors who's work I really admired and got inspiration from. Anthony Mandler, Hype Williams, Jake Nava were few directors in my mind to research, eventually I chose Anthony as I looked through his work and liked his videos he has directed. In some of his music videos there are hidden messages featured which related to the aritst in someway.
However before choosing Anthony Mandler, I watched music videos directed by Jake Nava and Hype Williams and many more.
I chose 'Rihanna- Diamonds' as a music video to analyse to support my research on Anthony Mandler. I was also inspired by this certain music video as I liked the idea of a black and white music video. The performance idea of having a light on you while the rest of the surroundings are dark is also a good idea however I can adapt it by turning it into a silhouette.
Monday 1 September 2014
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