Monday 30 June 2014

History of Music Videos

This task has been beneficial into finding out background information about music videos and how they have developed through the years. Technology has become a big impact on music videos and artists. During 1920-1970's, the purpose of the music video is different to what it is now. Modern music videos are used for marketin purpsoes to promote the aritst all over the web.


Sunday 29 June 2014

Similar Product Research


Ideas and Inspiration - Production Log #1


In this week’s media lesson, as a class,we began to look into ideas for our own coursework by getting inspiration from previous work, sharing ideas and looking into existing official music videos by artists. Each video I watched were different and unique, it either had a narrative, performance based, or just a band playing.
Since being introduced to the course, my mind has been blank on what I’m going to do for the music video, therefore in lesson and in my free time I’ve going through my playlists and trying to find songs which I believe I’ll be able to do a music video, I’ve also been thinking on whether to base the music video on a narrative, or a performance.
I like the idea of a narrative as this can really involve the audience into the music video. A narrative can immediately be made up with the support of the lyrics of a song.
However a Performance based video is a fantastic way of entertaining the audience. If no narrative ideas come in mind, a performance based video is perfect to engage the readers.
We looked at other ideas we could use for our music videos, for example, Time Lapse, Parallel Universe, Split Screen and Studio.

These videos have given me inspiration on the type of ideas I should use for my music video. Rihnna's What Now music video is performance based, multiple personalities is used. I could take inspiration from this video and have a performance base music video or multiple personalities.
In Katy Perry's Unconditionally Music Video, I like the slow motion which has been used, slow motion is also a consideration to my music video.