Revised Proposal

I decided to look at my proposal again and clearly write the proposal. I included details of the aim and what i want to achieve for my music video. The description of my intentions was changed slightly as I listed out equipment for instance, so that as a producer I specifally know what I want.

Proposal

Audience Research

I researched into my target audeince which my media product will be aimed at.I ensured that I get the correct information. I researched into their interests, characteristics, Age and which Gender would have more focus in the music video.

My audience are mainstreamers and aspirers, also they would classify as individualists as well. They go with the flow however they want to show the world that they are different. They fit in the social category of C2 D E. The target audience would watch my music video watch their favourite music artist perform or listen to their favoruite song and for entertainment/escapism. 

By watching my music video the target audience are building their personal relationship with the aritst and the people around them who also watch the music video as they have the same common interest as other viewers, and it would also be a controversial topic for them to talk about that can build up the popularity of the music video.

Work I Admire and Equipment- Production Log #8

22nd/25th September 2014

This week I have been focusing on completing tasks and ensuring they are once again at a top standard.
I researched into work which I admire. This task has helped me get clear visual ideas of what I want parts of my video to be. 

On thursday, I focused on researching equipment that I will use when shooting. This task will be helpful for me to understand why I am using this, How I will use it and what it does. I looked into the type of camera used, Lighting equipment for photoshoots and footage, locations, softwares I will be using when it comes to editing footage and producing the ancillary tasks, 
Audience Research and Moodboard was two extra tasks I set myself to do for homework. With my audience research, I made a moodboard on what they like and dislike and some text on the side which clearly states who the audience are what they do.

Over the past few weeks, I have been refining my organisation and time keeping skills as I have been listing out tasks which have to be completed at a certain time period.  Each lesson I aim to complete at least one task to make sure that I don't waste time after finishing a task and get into my planning earlier than scheduled. 

Equipment

Channels/Festivals

Channels
MTV 

MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. 
 

The channel is headquartered in Los Angeles, and is a subsidiary of Viacom Inc. Launched on August 1, 198. The original purpose of the channel was to play music videos guided by television personalities known as VJ’s – Video Jockeys. In its early years MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.

MTV has got numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.

As of August 2013, approximately 97,654,000 American households (85.51% of households with television) receive MTV.

The first music video shown on MTV was The Buggles' "Video Killed the Radio Star". This was followed by the video for Pat Benatar's "You Better Run". 

The original purpose of MTV was to be "Music Television", playing music videos 24 hours a day, seven days a week, guided by on-air personalities known as VJs, or video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do, including MTV Hits and MTV Jams. In addition, viewers can play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on its international channels as well.

4Music 

 

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network. It is available on Freeview, Virgin Media, Sky and Smallworld Cable. On 2 April 2013, all Box Television channels went free-to-air on satellite, apart from 4Music which went free-to-view.

 
4Music has coverage at both festivals during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).
T4 on the Beach ended after T4 closed down on 30 December 2012.


Festivals

The festivals which I have research are the top 3 festivals in the world.

1. Donauinselfest

Donauinselfest (German for Danube Island Festival) is attended by 3.2 million people (last recorded in 2013). This is the world’s biggest festival which takes place in Vienna, Austria.

There are over 2,000 acts that perform at this festival. There is a mixture of acts that perform from different countries. There are up to 21 stages around 20 areas. The festival itself lasts for three days, its impressive how 3 million attend this 3 days festival. The festival has been lasting for 30 years and million have gathered on a 6.5 kilometre stretch of the Danube Island in Vienna to listen and see the biggest names of Austrian Music to perform. The festival also has international acts from Italy and Sweden.

2. Mawazine

Mawazine is a festival which is help in Rabat, Morocco, with an attendance of 2.5 million people – last recorded in 2013. There are 7 stages with roughly around 90 acts. This festival is huge but not as well known. The Line-up consists of African artists – specifically those from French-African artist. There is a small amount of huge international names that perform. Rabat has been vistited by top aritsts known globally such as Whitney Houston, Lionel Richie. In 2013, Rihanna headlines the festival. The festival has been beating its own attendance record, breaking the million mark for many years running now.

3. Summerfest

Summerfest is a festival held in USA, Wisconsin. This is the only USA festival in the top 3. This festival is attendenced by 800K-1million people. In 2013, the attendance recorded was 840,000. With over 800 acts and 11 stages. They have the standard array of stages: one for the main players, one for the up-and-comers, one for the locals, and then a few for different genres like electronic and rock

It hold a Guinnessbook of world records for holding the title of the world’s largest festival. The festivals line up include FUN, A-Track, Lady Gaga, Bruno Mars and more.

In 2013 The Avett Brothers/Violent Femmes were the opening headliners. This year Bruno Marks and Lady Gaga are opening headlines.

Research into Genre

Below are two videos of R&B songs which have been produced, sung and performed by different artists in different decades.

Present Day (2014) - R&B songs now are more neo-pop and have a lot of beat to it rather than focusing on real vocals and harmonies. Auto tune is used more commonly and effects to give effects to the vocals and the music itself.



A R&B song in the 90's - Songs in the 90's are more focused on the vocals and harmonies.