Audience Research

I researched into my target audeince which my media product will be aimed at.I ensured that I get the correct information. I researched into their interests, characteristics, Age and which Gender would have more focus in the music video.

My audience are mainstreamers and aspirers, also they would classify as individualists as well. They go with the flow however they want to show the world that they are different. They fit in the social category of C2 D E. The target audience would watch my music video watch their favourite music artist perform or listen to their favoruite song and for entertainment/escapism. 

By watching my music video the target audience are building their personal relationship with the aritst and the people around them who also watch the music video as they have the same common interest as other viewers, and it would also be a controversial topic for them to talk about that can build up the popularity of the music video.