Alterations

This PowerPoint displays all the features of Premier I have used for my music video, each slide specifically talks about how i edited my music video and made decisions to get the clips I want, and then how I changed them by using effects and colour grading to give it a professional finish.

Comparison of all music video drafts to final music video

This video compares all the drafts of my music video, from the first draft right to the final music video. There have been many significant changes to the video throughout the editing phase of this project. There has been a lot of change in timing for different shots to come in, furthermore when it comes to comparing the 3 videos, there is a difference that can be noticed of which clip was deleted/replaced in the final music video. Editing skills such as Time-remapping, motion and effects have been a big contribution into making my music video successful and these can evidently be seen in the final music video.
Furthermore, colour grading has changed my music video to making it slightly cooler rather than the warm light from the lights. colour grading has been very beneficial as I could play around with colours and make it suitable for my chosen genre. Have a look at the video and see how my music video has developed throughout the course of editing.

Alterations made with Digipak and Magazine Advert

This slideshare document portrays all my drafts of both ancillary tasks.
Digipak

At the beginning of the project, I decided to create a rough layout for the digipak; this included boxes to represent images and text. As you can see with the first draft, I have only included the album name. In the inside page, there are many different typefaces that have 'thank you' written on it, probably because I am still deciding to pick a font. In each drafts, the back of the digipak is the same in terms of the layout and text however slight alterations are made on the last draft.
Moving onto second draft, there is more  going on in terms of the front cover having an image and the name of the artist. I believe that the image didn't really go well with the text. Furthermore, I thought I include an 'abstract' image for the CD cover. The back of the cover is the same as the first draft.
There has been many changes in the third draft, this is mainly evidently shown in the front cover of the digipak. The album name 'Little Red' connotes many different things, one thing that I thought of was 'red lips'. In addition, the music genre is more 'dance' and 'R&B' focused, hence I thought to contrast colours such as Red with Black and White. This will also enhance the title of the album 'Little Red'.
My final draft has drastically changed from the previous draft, this is because I had to have a photoshoot to get some suitable images which could potentially feature on the digipak. I thought of having a black and white image rather than a colour, this is following the typical conventions of a R&B digipak. A lot of black and white tones are common R&B genred products. The images I have chosen I believe is very effective, as it portrays this sense of emotion and indicates a 'mysterious' atmosphere when looking at it. The second page has another image which I believe blends very well, next to it, there is credits and a thank you message, both of these features are included becuase the artist I have chosen 'Katy B' comes in between a 'pop and commercial' artist but also an 'independant' artist.
The back page has changed, It is more professional because now I have included the CD logo alongside the VEVO logo. The colours have changed from Purple to Red and White but there is still a gradient which makes the text stand out even more.
Magazine Advert
The magazine adverts have drastically changed throughout the drafting process. With the first two drafts, there is not much changed but the change of the landscape poster. The third and fourth draft have changed in terms of the layout and typical conventions of a magazine advert being included in my own magazine advert. The third draft seems to follow a simple layout and a simple image, however after the photoshoot with my actress Natalie, I got some great images which I believe would be very effective to portray the whole album. In order to keep the consisitency between the digipak and the magazine advert, I used the same images, however I changed the colour scheme slightly. I went for grey stars as they stand out very well and not have too much colour like the yellow stars. It also keeps the grey tone of the whole product.

Audience Feedback on Final draft Music Video

This video is one of my peers giving me feedback on my final draft music video, she mentions that i could shoot some more outdoor to balance out the music video, furthermore she comments on how I can improve the beginning by adding the same shot I included in the at the end to create a circular narrative.
In addiyion, she believes the ballet performance is very effective. She also mentions the lighting and the wide range of the camera shots which contrast the ballet performer and the performer.

Draft of digipak

 

 

Draft 3 of Ancillary Task 2 - Magazine Album Advert

 

These 3 images above are my final draft of my magazine album advert. I did a photoshoot with my model/actress Natalie to get some image suitable for my magazine advert. There were two pictures which I really like. The first two images of the magazine advert is a picture I intially didn't seem to like, however I experiementd with the image and thought that that image could work. The other image is with the actor looking out and not having direct address with the audience, I wanted to create a 'mysterious' look. In both images that I maniplated, I created some kind of 'halo' in which the image fades out into the black background, this strongly connotes with the 'inocennce' and the emotions felt by the actress.

Colour grading

This powerpoint clearly shows the use of colour grading in my music video. I believe that colour grading is a great effect to have to give the video a great 'professional' finsh and give it a sense of belonging to a certain genre. The powerpoint also provides information on why I chose a certain colour and how it adjusted the colour, brightness and the contrast.

Colour grading my music video

Colour grading basically is an effect which manipulates the by adjusting the brightness, colour and contrast. First step to begin colour grading in by creating an adjustmnet layer, this means that I don't need to repeat the process of adding colour grading to every single clip, I can just copy and paste it.
Once an adujustment layer is created, I can apply effects to it, which will carry over to the footage. The most common effect used for colour grading is the 'Three-way colour' corrector. The following powerpoint shows my experiment with the three way colour effect. I gave the footage more of a cool colour, it between an blue and purple.

 

Draft 3 of Ancillary task 1 - Digipak

I have also changed my digipak so ensure there is a constant theme. Similar to the first ancillary task, i followed the colour scheme and the same image of the red lips.

Draft 3 of Ancillary Task 2 - Magazine Advert

 

Here is my third draft of my first ancillary task. Comparing to my previous draft, many changes were made from colours to images. I was struggling to find an image which would fit in the theme of dance music, so instead I thought to put an image something which connotes the words 'Little Red' and the first thing in mind is red lips or love.

Music Video Final Draft

Draft Music Video

Drafting Process of Ancillary Task (Magazine Album Advert)

 

 

These images are my first drafting of my magazine advert. I used InDesign CS6 to product this layout. As I have used InDesign CS6 previously for my AS coursework, I believe I am more confident in using this software to produce my ancillary tasks. Also I have developed my skills in using InDesign by learning new tasks such as in today's lesson (23rd October) I learnt how to draw a star on InDesign. At first I was struggling to find the star shape and drawing it out, however there is such a simple step to achieve this. You have to hold down the 'rectangle tool' and then click the 'Polygon Tool'. Draw the shape out but hold donw the mouse, press the 'space bar' and then using the Up, Down, Left and Right on the keyboard. If you press 'up' the points on the shape increase, if you press 'down' it will decrease the points. Press the 'left' or 'right' button to make the points shape in or out. To multiply them press the 'space bar' and then press the 'right' button as many times you want to multiply the shape.

 

My first draft took me 5 minutes to produce. It was a quick template which then I typed in the information soon after. In the first draft, I didn't add any text however this was my rough visualisation of how I want my magazine advert to look like.

Later on the day, In my free time I completed it by adding the reviews and adding text. In addition to that I re-arranged the texts and sizes of the text. I also created an alternative layout for this page which was another new skill I learnt instead of copying past from one page to another and having to re-arrange everything which can be time consuming.

 

I like the gradient effect I have used on the text 'Katy B' and 'Little Red' as these have to be outstanding for the reader.

The typography used on the text at the bottom only is on words which need to be standing out. 'Out Now' is capitalised to make it stand out to the reader also in bold and in itallics. Itallics and Bold are used on the name of the song as well.