Final Music Video

Final Digipak

 

 

 

 

 

 

 

 

Final Magazine Advert

Question 1

Question 2

Question 3

Question 4

Question 2 Draft

Question 2 – How effective is the combination of your main product and ancillary texts?

Each of the media products I have created vary in terms of their role they play. The brief required me to create a music video alongside two ancillary tasks, by creating a digipak and an album advert. I ensured that there was a consistent theme in the font, colours and layout and the overall style of the album which can slightly match with the music video. With these features, it creates a sense of ‘brand identity’ of the artist which will help the artist be recognised more easily by the audience.

I created a house style which is running in both the digipak and the magazine advert. There is a similar layout with the font sizes varying. The colours are consistent with ‘Red and white’ gradient. The images have been given a black and white filter to it, this is because there will be a sense of ‘mystery’ and emotions in both digipak and the magazine advert.

There is a theme of emotions flooding in all the media products, hence there is such as ‘mysterious’ feel to the ancillary tasks and the main media product being more of a ‘find out more’ once the album is purchased.

The digipak is more than just selling the CD, it’s created to inform the audience on the music artist. Furthermore, it gives more of a sense of belonging for the audience rather than downloading songs/album/EP’s instantly with nothing to relate them to, it may also make the audience feel incomplete. Within the digipak, there is a thank you message from the artist to the audience saying their support has got them there and thanking friends and family for being supportive throughout her music career, in addition this can build this relationship between the artist and the audience and allows the audience to feel as if they, like the artist, have achieved something by being as supportive as fans. Therefore this digipak perfectly fits for the intended marketing purpose.

The album advert is there to persuade the audience to potentially purchase the album. It created to fit the promotional method to sell the digipak. The non-direct image of the girl with her eyes closed depict this instant mysterious and sad emotion, furthermore the favourable reviews supports he purpose of strongly advertising the artist and convince the audience that the album has been critically favourable and therefore suggests that the music created by this artist must be of a high standard. The reviews given are from different newspapers ranging from broadsheets for example ‘the guardian to genre specific music magazine for instance ‘Spin’. Using popular and acclaimed newspapers would create the album being a more respected and more of a creative asset rather than a typical manufactured pop album where a lot of marketing is focused e.g album launch, promotional method etc…

The sole purpose of a music video is not to sell the song but to get a suggestion from the audience for them to not only be interested in the song but the artist as well, which can then convince them to listen to other music by the same artist hence a digipak is produced for them to access other songs.. The target audience of this music genre are classified as mainstreamers and aspirers. The target audience would watch my music video watch their favourite music artist perform or listen to their favourite song and for entertainment/escapism.

As the music video is the key task of this course, I had to ensure that it’s suitable and ensures to reach out well to the audience and for them to enjoy the music video I had to research about the target audience. The sole purpose of my music video is to entertain the target audience and allow them to watch the artist perform while listening to song, this will also give them more of a visual towards the song. I have definitely achieved the aspect of performance and entertainment in my music video through the use many camera shots, angles and movements, locations and the use of a ballet performance.  In order to create a sense of direct address with the audience and make them feel like they are part of this. I achieved this by using frequent eye contact when the artist is singing to the camera. This clearly invites the audience in and maintains focus on the video.  However another purpose the music video can fulfil is a better understanding of the lyrical meaning behind the song and how it can be visually linked. This has been my main goal through the project, however there has been some difficulties in portraying a narrative via a ballet performance, hence why visual lyrical meaning is used, for instance ‘tears rolling down’ has got the ballerina performing a step where her hands are the tears and they are going down. Having a music video enables the audience to understand the artist is moving forward from her unsuccessful relationship and that she is ‘crying for no reason’.

Looking at the those three mediums, they link in strongly as each of the three mediums promotes each other, for instance the music video promotes a song from the album and the album advert promotes the digipak. In addition, the main products and the ancillary tasks follow the same conventions in order to stay within their genre of music and keep a fixed house style.

Alterations

This PowerPoint displays all the features of Premier I have used for my music video, each slide specifically talks about how i edited my music video and made decisions to get the clips I want, and then how I changed them by using effects and colour grading to give it a professional finish.

Comparison of all music video drafts to final music video

This video compares all the drafts of my music video, from the first draft right to the final music video. There have been many significant changes to the video throughout the editing phase of this project. There has been a lot of change in timing for different shots to come in, furthermore when it comes to comparing the 3 videos, there is a difference that can be noticed of which clip was deleted/replaced in the final music video. Editing skills such as Time-remapping, motion and effects have been a big contribution into making my music video successful and these can evidently be seen in the final music video.
Furthermore, colour grading has changed my music video to making it slightly cooler rather than the warm light from the lights. colour grading has been very beneficial as I could play around with colours and make it suitable for my chosen genre. Have a look at the video and see how my music video has developed throughout the course of editing.

Photoshoot

Photoshoot on the 17th March 2015

I had to take some images of my artist for my digipak and magazine advert, I wanted a black background rather than a white background unlike other previous photoshoots I have done. In order to achieve this, I had to manually set up the camera once again rather than have the settings on automatic.

The settings for the shoot were very low compared to what i usually work with. The ISO was changed to 200. The shutter speed was changed 1/13. 

Alterations made with Digipak and Magazine Advert

This slideshare document portrays all my drafts of both ancillary tasks.
Digipak

At the beginning of the project, I decided to create a rough layout for the digipak; this included boxes to represent images and text. As you can see with the first draft, I have only included the album name. In the inside page, there are many different typefaces that have 'thank you' written on it, probably because I am still deciding to pick a font. In each drafts, the back of the digipak is the same in terms of the layout and text however slight alterations are made on the last draft.
Moving onto second draft, there is more  going on in terms of the front cover having an image and the name of the artist. I believe that the image didn't really go well with the text. Furthermore, I thought I include an 'abstract' image for the CD cover. The back of the cover is the same as the first draft.
There has been many changes in the third draft, this is mainly evidently shown in the front cover of the digipak. The album name 'Little Red' connotes many different things, one thing that I thought of was 'red lips'. In addition, the music genre is more 'dance' and 'R&B' focused, hence I thought to contrast colours such as Red with Black and White. This will also enhance the title of the album 'Little Red'.
My final draft has drastically changed from the previous draft, this is because I had to have a photoshoot to get some suitable images which could potentially feature on the digipak. I thought of having a black and white image rather than a colour, this is following the typical conventions of a R&B digipak. A lot of black and white tones are common R&B genred products. The images I have chosen I believe is very effective, as it portrays this sense of emotion and indicates a 'mysterious' atmosphere when looking at it. The second page has another image which I believe blends very well, next to it, there is credits and a thank you message, both of these features are included becuase the artist I have chosen 'Katy B' comes in between a 'pop and commercial' artist but also an 'independant' artist.
The back page has changed, It is more professional because now I have included the CD logo alongside the VEVO logo. The colours have changed from Purple to Red and White but there is still a gradient which makes the text stand out even more.
Magazine Advert
The magazine adverts have drastically changed throughout the drafting process. With the first two drafts, there is not much changed but the change of the landscape poster. The third and fourth draft have changed in terms of the layout and typical conventions of a magazine advert being included in my own magazine advert. The third draft seems to follow a simple layout and a simple image, however after the photoshoot with my actress Natalie, I got some great images which I believe would be very effective to portray the whole album. In order to keep the consisitency between the digipak and the magazine advert, I used the same images, however I changed the colour scheme slightly. I went for grey stars as they stand out very well and not have too much colour like the yellow stars. It also keeps the grey tone of the whole product.

Location Releases for Filming and Photoshoot

 

 

These images document proof of using location for my music video. There had to be an agreement before we could use the locations and therefore a contract was created and the rules had to be followed. In the industry, contracts would be more specifc with more rules and regulations for bigger locations.

 

Audience Feedback on Final draft Music Video

This video is one of my peers giving me feedback on my final draft music video, she mentions that i could shoot some more outdoor to balance out the music video, furthermore she comments on how I can improve the beginning by adding the same shot I included in the at the end to create a circular narrative.
In addiyion, she believes the ballet performance is very effective. She also mentions the lighting and the wide range of the camera shots which contrast the ballet performer and the performer.

Draft of digipak

 

 

Draft 3 of Ancillary Task 2 - Magazine Album Advert

 

These 3 images above are my final draft of my magazine album advert. I did a photoshoot with my model/actress Natalie to get some image suitable for my magazine advert. There were two pictures which I really like. The first two images of the magazine advert is a picture I intially didn't seem to like, however I experiementd with the image and thought that that image could work. The other image is with the actor looking out and not having direct address with the audience, I wanted to create a 'mysterious' look. In both images that I maniplated, I created some kind of 'halo' in which the image fades out into the black background, this strongly connotes with the 'inocennce' and the emotions felt by the actress.

Contact Sheets for Photoshoot

Audience Research

Colour grading

This powerpoint clearly shows the use of colour grading in my music video. I believe that colour grading is a great effect to have to give the video a great 'professional' finsh and give it a sense of belonging to a certain genre. The powerpoint also provides information on why I chose a certain colour and how it adjusted the colour, brightness and the contrast.

Colour grading my music video

Colour grading basically is an effect which manipulates the by adjusting the brightness, colour and contrast. First step to begin colour grading in by creating an adjustmnet layer, this means that I don't need to repeat the process of adding colour grading to every single clip, I can just copy and paste it.
Once an adujustment layer is created, I can apply effects to it, which will carry over to the footage. The most common effect used for colour grading is the 'Three-way colour' corrector. The following powerpoint shows my experiment with the three way colour effect. I gave the footage more of a cool colour, it between an blue and purple.